Television Advertising Critique

Ship my pants- Kmart Commercial 

What visual effects are used to define location?
In the Kmart "Ship my Pants" Commercial the location is clearly defined as a shopping center. By showing the aisles of products, Kmart clearly displayed the store and convenience itself. Using visual effects such as the average person shows that the shopping center is for the average Joe and for the majority of all watching the commercial.

What sound effects are used to define action?
There really aren't many sound effects besides the speech in this commercial but that is what makes it brilliant. By refraining from the distracting noise of action, the lack of sound effect shows that there is no actin to be taken because Kmart now ships to your house. There is no reason to get into a car anymore and ride to the store but instead to just open up a computer and hit send.

What type of format is being used?
It looks to me as if the format os a combination of a Testimonial and Problem solving. It shows that there is a problem while also saying that it is a specific person who was being affected by the epidemic of shipping pants.

Brief Synopsis of Advertisement
Kmart is announcing a new innovation to their business by offering free shipment of any product that is offered currently in stores. The Advertisers in this case took the creative route and made it funny and memorable to the audience by saying "Ship my Pants" in almost every sentence which obviously sounds like a different word.

What is the target market of the ad?
The target market of the ad is the average adult looking for convenience. Many adults dont have the time to go to the store but instead have to go home and take care of the family. The advertisers play on the humor bone of the audience which displays how relaxed of an environment they are offering when one wants to do business at Kmart.

What benefits are offered by the ad?
Convenience is the major benefit offered by the ad. Like mentioned in the last answer many adults don't have the time to stop and shop around for something they need. What they really need is the convenience of knowing that Kmart is always there if you need something and its as simple as a click of a button.

Is there a call to action in the ad?
What is really interesting about this ad is that there is no call to action in this sense, instead it is a call to convenience. By making something more simple it shows that Kmart is the only place  that is looking out for the customer and they want to make sure that the little things in your life are being taken care of.

Ship My Pants!