New Director of the Purchasing Department

NEW YORK-  November 20, 2013  Head of the purchasing department at Mountain East Medical Center, Bob Wilkinson, resigned this morning.

Bob Wilkinson came to Mountain East Medical Center in 1975. Previously he worked for a small rural community hospital as  their purchasing chief.  He was a 1972 graduate from the state university's School of Hospital Admin. Wilkinson plans to take a job with City Memorial Hospital.

Despite the financial friction within the past two months, Wilkinson will be missed among the staff at the hospital.

Wilkinson is due to be replaced by assistant head of the department, Johnny Toler. According to Harry Illscott, the hospital administrator, the hospital chose Toler as a replacement because of his reliability within the past 13 years of service at the hospital.

 "Bob's abilities will be greatly missed at this hospital, but I know that Johnny Toler is a person we can all depend on to do whatever is necessary to keep his department going. I have great faith in him and in this hospital," Illscott said.

Along with his background in pharmacy, Toler has two children with his wife Carolyn, the head of the gynecology department at Mountain East Medical Center. He was brought into the purchasing department 13 years ago in 1978 as an assistant after the hospital pharmacy closed.

Toler had this to say about his new position: "This hospital means a great deal to me and my family, and I will give my best efforts to making our purchasing department the best. I learned from a fine man- Bob Wilkinson- and I hopeI can continue to build on the foundation he established."

Mountain East Medical Center is a local hospital serving the community for the past century. We put the needs and the struggles of our patients first while proactively searching for the next best thing in the medical industry. We are committed to our patients and creating the best social and medical environment to reach far beyond the community.

For more information on this press release:
Marybeth Dinges
Mountain East Medical Center
(333)333-3333
mkdinges@gmail.com

Liberty University: School of Law 

"Where Church and State Collide."

Product: LU School of Law
Medium: Newspaper
Writer: Marybeth Dinges
Headline: Liberty Law
Subhead: Where Church and State Collide
Body Copy:
     Justice, Liberty and Truth. That is what you seek in the law. Maybe its time to reign in truth.
Since 1971, Liberty University has been training truth- seeking law students with Liberty Law. As a student at Liberty, you'll be presented with the immediate opportunities to get your name out in the work field with hands- on experience from widely acclaimed professors who have been through law school, work field and back. You'll be shown the truth of the gospel and set a foundation that will never faultier from being the whole truth and nothing but the truth. Take advantage of this experience and start an application into the School of Law and start being trained as a "Champion for Christ" now and let the truth be spread throughout the nations.
Signature: Liberty University 1971 University Blvd Lynchburg, VA 24502
    

Television Advertising Critique

Ship my pants- Kmart Commercial 

What visual effects are used to define location?
In the Kmart "Ship my Pants" Commercial the location is clearly defined as a shopping center. By showing the aisles of products, Kmart clearly displayed the store and convenience itself. Using visual effects such as the average person shows that the shopping center is for the average Joe and for the majority of all watching the commercial.

What sound effects are used to define action?
There really aren't many sound effects besides the speech in this commercial but that is what makes it brilliant. By refraining from the distracting noise of action, the lack of sound effect shows that there is no actin to be taken because Kmart now ships to your house. There is no reason to get into a car anymore and ride to the store but instead to just open up a computer and hit send.

What type of format is being used?
It looks to me as if the format os a combination of a Testimonial and Problem solving. It shows that there is a problem while also saying that it is a specific person who was being affected by the epidemic of shipping pants.

Brief Synopsis of Advertisement
Kmart is announcing a new innovation to their business by offering free shipment of any product that is offered currently in stores. The Advertisers in this case took the creative route and made it funny and memorable to the audience by saying "Ship my Pants" in almost every sentence which obviously sounds like a different word.

What is the target market of the ad?
The target market of the ad is the average adult looking for convenience. Many adults dont have the time to go to the store but instead have to go home and take care of the family. The advertisers play on the humor bone of the audience which displays how relaxed of an environment they are offering when one wants to do business at Kmart.

What benefits are offered by the ad?
Convenience is the major benefit offered by the ad. Like mentioned in the last answer many adults don't have the time to stop and shop around for something they need. What they really need is the convenience of knowing that Kmart is always there if you need something and its as simple as a click of a button.

Is there a call to action in the ad?
What is really interesting about this ad is that there is no call to action in this sense, instead it is a call to convenience. By making something more simple it shows that Kmart is the only place  that is looking out for the customer and they want to make sure that the little things in your life are being taken care of.

Ship My Pants!

Polident Advertisement

What is the promise of benefit offered by this headline?
"Now she's not ashamed of her false teeth smile." Polident has been known for decades as being the denture glue of the future. Even throughout the 40's in advertising, Polident was at the top of its game with this advertisement. The headline in this case is promising a better looking smile for all its users. It is essentially using comparisons to other cleaning agents saying that the other cleaning products will make the consumer feel trashy and dirty.

How does the illustration demonstrate the product? How does this illustration attract attention?
As you can see from the advertisement, consumers are immediately attracted to the lovely girl on the cover with an even lovelier smile. The image shows the audience, being elderly, that they could be just as beautiful (if not more beautiful) than the "youngster" on the advertisement. The illustration shows that the beauty of a woman is all in the smile and how it leads to their inner beauty.

What proofs of the promise of benefit in the headline are offered by the body copy?
The promise of benefit in this advertisement, being confident in your smile, is proved in many cases in the body copy of this article. They start by asking the customer is their smile is causing them to look trash and loosing their charm because of the lack of confidence. The promise is then proven by telling the audience exactly what they want to hear. Making it easy, "with not brushing required"and using words that appeal to the user such as purifies after making the customer feel like they have been making the wrong decision for years not only for the healthiness of the dentures but also the confidence in every smile.

What action does this ad tell readers to take?
The Polident advertisement tells the buyer to go out and buy the product so they may feel young and beautiful again and never again be afraid to smile. By making sure to put in customer reviews into the mix, they show that this is not a new product but instead is a widely acclaimed product that is bought by the common person. They also threw in the cost of the item that is being sold and made sure to say that it is more than just affordable but is a necessity for anyone who wants to look fabulous!




Polident Advertisement

The Persuaders

I watched the Persuaders in its entirety.
On first glance at the program called the Persuaders I wasn't quite sure what I was getting myself into because well, what is there to know about persuading people into buying a product? All you do is make it sound good for the consumer to buy your product and crush the other competition with your fluent usage of awesome terms that swoon each into their own world of consumerism. As it turns out there is much more to the major I have chosen than I originally thought. When I first declared my major I thought it would be a good idea to chose Advertising and Public Relations because I loved to write and to make people laugh and seeing the utter joy that rolled off of my viewers faces was to me icing on the cake of my success. After watching the Persuaders I realized that Advertising is much more than meets the eye. No one thinks of all the research that goes into making a McDonalds advertisement or how much thought goes into the marketing aspects of each and every Gieco commercial.
The Persuaders begins with just a few simple concepts to "breaking through the clutter". This concept is so true on so many levels. Just look at Times Square. Many don't like to go into Times Square because of the insane amount of advertisements that invade your space from each angle. It is the advertisers job to break through that clutter and know their audience. What is the first thing that comes into your mind when your favorite television sitcom breaks into the commercial for a wholesale item? Of course you think its rigged that all advertisers want is to break into your sub-concious and make all you ever think of be the lovely texture that Wheaties has. Oh but it is so much more than that. The geniuses behind every commercial aren't expecting you to switch over to their insurance company at that moment, they are making it hard to not think of their company 24/7. Take the "Hump Day" commercial for example. They take something that people love right now, maybe it would be youtube videos or vines or social media all in general, and they make a simple funny concept go viral.
That is exactly the concept that the Persuaders put to the test. Every advertiser needs to take the difficult task of breaking through the clutter knowing what their audience likes. Only during SuperBowl do people like commercials. Every other time of the year it is up to the advertiser to know what people like. They hate commercials; it interrupts their favorite shows. And here comes the creative mind of the advertisers. RESEARCH! of each and every one of their customers! How they think, what words to use to make it sound appealing, and form each and every advertisement to each person and their demographics. It is quite interesting how much work goes into customizing each advertisement to each person and the vast majority at the same time. It tells each person that they are first in the world.
But wait, form a Christian perspective, thats totally wrong. We need to have a humble mindset and put others before ourselves at all times. Well isn't that interesting that the simplest of things can convert our minds and ergo our culture and future into thinking everything is for the good of well, me?
We see through the Persuaders how much effort goes into making one 30-second advertisement just to engrave the name of a product or company into maybe even one mind. How much information they have to collect and especially how much information is at hand at any moment in the process is very concerning to me. In the long run this was something that was completely eye- opening for me but something keeps everyone on their toes because the root of all evil is greed isn't it?

Fox Local News 21/27

Red Ribbon Week broadcast

Audio and Visual impact.

The local fox news reported on Red Ribbon Week in local schools yesterday evening. The Audio and Visual really brings in the audience. The viewer is immediately brought into the event with the reporters as they use words like “our”, “we” and “their”. These words draw in the viewer to show that the audience is not only the subject but is also encouraged to be involved with the news report. The wording of each phrase is specific right to the point to make an image of immediacy and interest. Personally watching and listening to the broadcast, I felt interested even if the story did not affect me particularly. Each sentence describes perfectly the full circle structure and making the listener want ot keep watching and get more involved because the broadcast is much more personal to them and the community. As for visual impact, the different angles the lens took could have been more informative at points but it certainly portrayed the story at hand. If one were to watch the broadcast with out sound, the visual and subtitles itself would suffice to tell the story; it may not be from a personal level that flows like a transitional conversation but still would suffice.

Timeliness.

Not many people watch the local news anymore because of the more significant crisis and propaganda that goes on within and outside the country so making sure the broadcast tends to the audience's needs is a must. A good broadcast needs to put out the specific points of information without being opinionated or explanatory. How the reporter needs to do this is through the strategic placement of their information and the timeliness. The Fox local news did a fairly good job with presenting the information in a timely manner as to tend to the audiences needs. Each sentence in the Red Ribbon Week story was short and concise. They made it specific and made sure that each piece of information was presented in its own sentence. This method of broadcasting makes the reader sure that each story will only take a few minutes of their time while also providing the most precise information to get the most out of the littlest of time. Certain phrases in this particular video not only makes the viewer feel in conversation with the broadcaster but also feels as if it is a short conversation that will not take up the rest of their day. And that is exactly what the Fox news presents to its viewers, in a timely and conversational manner. The only thing that I would critique in this department would have to be the friendliness of the conversation because there was very many serious notes to a fun potentially fun subject.

Information.

Above all else in a Broadcast is the actually information presented. No one tunes into the news to simply be entertained by something that is going to completely waste the little amount of time that they have. That being said, accuracy and currency is always the top priority to every news reporter. The information in a news story is the foundation of every word that is then spiced up with personalization and clarity. What the story that was watched today presented could have been more informative instead of being so explanatory on each detail but at the same time the information was equally important. The Audience does not want some fluffed up version of a story that throws in opinions, they want the information presented so they can use their own intellect to determine their own perspective on the subject. The Red Ribbon week presentation was well thought out and presented in a way that presented the information in a full circle to keep the reader entertained and involved in the story without thinking too far into the subject. The information in the story was just enough to give the audience the information they should know and the explanation of the information to give the audience further into detail what needed to be said.  

Writing Radio News Stories

9.1

Drinking Bill
A new drinking bill was just passed by the State Legislature earlier today// The bill will raise the current drinking age from 19 to 21//   The bill is sponsored by Representative Tom Harley// The Senate discussed the bill during a 30 hour period in a marathon debate and passed the bill with 18 votes to 12//  The House discussed the bill the same amount of time and passed it 55 votes to 40///

Honor Society
The University of Virginia will be announcing the honor society inductions next Friday// Alpha Alpha is the university honor society who will be naming 35 students that received honor society status//  The names of the students will be kept secret until the night of the event // The ceremony will be held at the student center at 10 in the morning///

9.2

Theft Investigation
The Liberty Police Department are continuing the investigation into auto theft ring// Police Chief, Clayton Wheat announced the investigation at a press conference this morning// The auto theft ring is responsible for over 200 auto thefts last year alone// Most of the cars found showed signs of being dissembled and sold as individual part// A further investigation for the crime has been expanded into surrounding counties// Any information on the subject can be reported anonymously to the LUPD at 555-555-5555///

Industry Returning
A new machine tool plant was announced this morning and will be locally coming soon// A Local group of investors from First Trust Bank led by bank president Joe E. Jamison are planning on buying the abandoned Lochs Papermill to make the new plant quicker// This group of investors teamed up with Textron Corp//  Refurbishing the plant will take about one year but when it is finished/ it will employ over 200 people///

9.3

House Fire
A photographer is in the hospital this morning after falling timbers from a burning house fell on him// Photographer, Don Kerlinger (ker-LYN-ger) is recovering from minor burns and bruises after burning timber fell on him while he was trying to take pictures of the scene// The house was located on Woodland Lake and took three fire engines to fight the fire for more than an hour// The fire consumed the house worth over 150 thousand dollars but no one else was in the house at that time///

Historic Document
Another piece of history was found this morning in the attic of a local woman's house// Mattie Harrington was going through some papers in a trunk when she stumbled across an old letter written by Robert E. Lee dating back to August 17, 1863// She says the letter was written to her great- grandfather after the battle of Gettysburg// In the letter Lee talked about the battle and admitted many mistakes he make during that time while expressing optimism about the outcome of the war// The document is now being  checked for authenticity and is in the custody of Virginia University's history department///