Red Ribbon Week broadcast
Audio and Visual impact.
The local fox news reported on Red
Ribbon Week in local schools yesterday evening. The Audio and Visual
really brings in the audience. The viewer is immediately brought into
the event with the reporters as they use words like “our”, “we”
and “their”. These words draw in the viewer to show that the
audience is not only the subject but is also encouraged to be
involved with the news report. The wording of each phrase is specific
right to the point to make an image of immediacy and interest.
Personally watching and listening to the broadcast, I felt interested
even if the story did not affect me particularly. Each sentence
describes perfectly the full circle structure and making the listener
want ot keep watching and get more involved because the broadcast is
much more personal to them and the community. As for visual impact,
the different angles the lens took could have been more informative
at points but it certainly portrayed the story at hand. If one were
to watch the broadcast with out sound, the visual and subtitles
itself would suffice to tell the story; it may not be from a personal
level that flows like a transitional conversation but still would
suffice.
Timeliness.
Not many people watch the local news
anymore because of the more significant crisis and propaganda that
goes on within and outside the country so making sure the broadcast
tends to the audience's needs is a must. A good broadcast needs to
put out the specific points of information without being opinionated
or explanatory. How the reporter needs to do this is through the
strategic placement of their information and the timeliness. The Fox
local news did a fairly good job with presenting the information in a
timely manner as to tend to the audiences needs. Each sentence in the
Red Ribbon Week story was short and concise. They made it specific
and made sure that each piece of information was presented in its own
sentence. This method of broadcasting makes the reader sure that each
story will only take a few minutes of their time while also providing
the most precise information to get the most out of the littlest of
time. Certain phrases in this particular video not only makes the
viewer feel in conversation with the broadcaster but also feels as if
it is a short conversation that will not take up the rest of their
day. And that is exactly what the Fox news presents to its viewers,
in a timely and conversational manner. The only thing that I would
critique in this department would have to be the friendliness of the
conversation because there was very many serious notes to a fun
potentially fun subject.
Information.
Above all else in a Broadcast is the
actually information presented. No one tunes into the news to simply
be entertained by something that is going to completely waste the
little amount of time that they have. That being said, accuracy and
currency is always the top priority to every news reporter. The
information in a news story is the foundation of every word that is
then spiced up with personalization and clarity. What the story that
was watched today presented could have been more informative instead
of being so explanatory on each detail but at the same time the
information was equally important. The Audience does not want some
fluffed up version of a story that throws in opinions, they want the
information presented so they can use their own intellect to
determine their own perspective on the subject. The Red Ribbon week
presentation was well thought out and presented in a way that
presented the information in a full circle to keep the reader
entertained and involved in the story without thinking too far into
the subject. The information in the story was just enough to give
the audience the information they should know and the explanation of
the information to give the audience further into detail what needed
to be said.
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